Evangelism as Marketing? Pish. Just Take Care of Me
I used to work for BMW. As a company, BMW is obsessed with getting your feedback. They don’t send you a survey in the mail or via email–they have someone call you who asks you five questions about your...
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Top Five Reasons No One Reads Your Company Blog
This post has been written before. ReadWriteWeb has a guide on community management which includes info on blogging. I’m pretty sure either Rohit Bhargava or Jeremiah Owyang wrote about this too (both...
View ArticleSocial Media Strategy–Who’s in Charge?
I spoke with Tom Parish yesterday about social media strategy and large companies. Be authentic. Check. Be transparent. Check. Be…organized?Wha? The social media strategy guy at the conference didn’t...
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